PISCATAWAY, NJ – 5 May 2025 – The AR Alliance announces that Magic Leap has joined the alliance as a nonprofit member.
The AR Alliance provides a supportive and neutral environment for organizations of all sizes to take an active role in advancing and strengthening the augmented reality hardware development ecosystem. Diverse organizations across the expanding, global AR ecosystem work together through The AR Alliance to speed innovation and breakthrough technologies and processes for building AR wearables and devices that create meaningful and positive experiences for users.
“We are building AR together” said Dr. Bharath Rajagopalan, Chair of The AR Alliance and Director of Strategic Marketing, STMicroelectronics. “The promise of AR and its potential market are so vast that there is ample room for all our member companies, and stakeholders, to succeed together. The AR Alliance is the place where concrete work takes place to harmonize approaches for advancing, unifying, and growing the global AR supply chain as well as accelerating innovation. We are pleased to welcome Magic Leap to the AR Alliance and to join us in this important work and bring their technology leadership to help enable the AR market.”
About The AR Alliance
The AR Alliance Founding Members comprise STMicroelectronics, META, Essilor Luxottica, Corning, Dispelix, Optofidelity, MICROOLED, Google, and Qualcomm.
Organizations of every size and in any sector of the ecosystem are respected, heard, and supported in The AR Alliance’s non-competitive, collaborative environment. Flexible membership levels remove barriers to access, enabling companies of varying stages of maturity and resources to engage.
To learn more about membership in The AR Alliance, please visit www.thearalliance.org.
About Magic Leap
Magic Leap is a leader in transparent optics technology and highly-precise, scalable optics manufacturing designed for high-fidelity Augmented Reality (AR) experiences. Magic Leap is recognized for a number of innovations including an unmatched AR optics stack and developing ultra-lightweight eyepieces. As an early pioneer of the AR industry, over the past fourteen years, Magic Leap has made groundbreaking advancements in the areas of text legibility, color fidelity, and rich visuals while continually expanding the field of view to create engaging, immersive AR experiences.
Magic Leap builds proprietary manufacturing equipment and processes to produce a broad range of highly-precise eyepieces with incredibly high yield rates and quality at scale. Their flagship AR product, Magic Leap 2, features patented optics with a light-weight ergonomic design, running customized apps with one of the highest compute performance capabilities of any standalone AR device on the market. They are based in North America, with offices in Belgium, the UK, Israel, Japan, and Switzerland for a global footprint.
