
Mission
The AR Alliance provides a supportive and neutral environment for companies and organizations of all sizes to take an active role in advancing and strengthening the diverse augmented reality hardware development ecosystem.
View our Code of Conduct.

Vision
The AR Alliance enables collaboration among all member companies worldwide to speed innovation of breakthrough technologies and processes for building AR wearables and devices that create a meaningful and positive experience for users. By working together, members have a united voice in influencing and shaping AR regulatory requirements and the industry’s development of standards. The AR Alliance plays a pivotal role in the creation and growth of a thriving AR marketplace.
The AR Alliance Board of Directors

Bharath Rajagopalan
Director of Strategic Marketing
STMicroelectronics
Bharath Rajagopalan
Bharath Rajagopalan
Director of Strategic Marketing, STMicroelectronics
Bharath Rajagopalan is Director of Strategic Marketing at STMicroelectronics, responsible for developing the company’s strategy for Augmented Reality leveraging ST’s broad technology and product portfolio. Bharath is a veteran of the electronics industry, having served in technical, managerial, and executive roles in research and development, manufacturing, product development, and marketing. Bharath is also serving as the inaugural Chair of the LaSAR Alliance for which he was instrumental in conceiving, creating and implementing.
Prior to ST, he has held a number of leadership positions including roles at MicroVision, Dolby Laboratories, Texas Instruments and IBM in semiconductor technology development and manufacturing, display technology development and imaging systems. Bharath holds MS, and PhD degrees in electrical engineering and an MBA.

Edgar Auslander
Senior Director Strategic Partnerships
Meta
Edgar Auslander
Edgar Auslander
Senior Director, Strategic Partnerships, Meta
Edgar Auslander has more than 30 years of experience serving on various Boards of Directors, working at startups, a Venture Capital firm, and Fortune100 companies such as Facebook and Qualcomm. As the Senior Director of Strategic Partnerships at Meta, he has focused on XR, AI, and Wearables, and is Founding Board Member at The AR Alliance. He initiated and drove the partnership with EssilorLuxottica and originated products like Ray-Ban Meta. He is the Founding Managing Partner at Menlo Business Partners, a consulting firm based in Menlo Park and Paris. Edgar was one of the founders of Texas Instruments’ Wireless Business Unit, bringing it from scratch to $5B in annual revenue. A former Faculty Member at Stanford University and the EDHEC Business School, he authored and taught classes on Management of Change and Business Negotiation classes at UC Berkeley Extension. Edgar started his career licensing inventions from Columbia University and has since demonstrated expertise in product management, engineering and marketing team leadership, venture capital, consulting, business development, and mergers and acquisitions. A Senior Member of IEEE, he is co-author of “The Applications of Programmable DSPs in Mobile Communications” (Wiley), published numerous articles, and has delivered several keynotes at industry conferences worldwide. Edgar holds an MBA from Columbia University, and an MEEng. from Cornell University.

Antti Sunnari
CEO & President
Dispelix USA Inc.
Antti Sunnari
Antti Sunnari
CEO & President, Dispelix USA Inc.
Antti Sunnari is a visionary who has built the world’s best team of design and manufacturing experts in the field of nanophotonics. With his ambition to create the best possible waveguides for extended reality (XR), Antti has established relationships with leading players in the global XR ecosystem. Under his leadership, Dispelix has raised over USD 50 million in funding and gained recognition as a global technology leader in XR waveguides.
Before co-founding Dispelix, Antti worked at VTT Technical Research Centre of Finland where his research focused on the roll-to-roll manufacturing of flexible electronics, diagnostics, and optics. Antti has more than fifteen years of experience in diffractive and XR optics and his work has resulted in multiple patents and patent applications.
Antti holds an M.Sc. in analytical chemistry from the University of Oulu, Finland.

Jani Sarviluoma
Vice President of US Operations
OptoFidelity
Pekka Laiho
Jani Sarviluoma
Vice President of US Operations Optofidelity
Pending

Dr. Mark Krol
Technology Director and Innovation Program Director
Corning Display Technologies
Dr. Mark Krol
Dr. Mark Krol
Technology Director and Innovation Program Director, Corning Display Technologies
Dr. Mark Krol is a highly accomplished and visionary leader in the field of optics and materials technology and innovation. With a wealth of new technology and product innovation and new business development experience and expertise, he serves as Technology Director for augmented reality and emerging displays at Corning Incorporated where he has worked in numerous new technology and new business roles for 28 years.
Dr. Krol has a bachelor’s degree in Electrical Engineering from the University of Florida, and a Master’s degree and PhD in Optical Sciences from the University of Arizona.

Eric Marcellin-Dibon
CEO, Co-Founder
ENGO Eyewear
Eric Marcellin-Dibon
Eric Marcellin-Dibon
CEO, Co-Founder ENGO Eyewear
CEO and co-founder of MICROOLED, Eric has over 25 years of experience in the field of High Technologies and Consumer Electronics and holds several management positions in France, Germany, and the UK. Previously Director of the Display Strategy and General Manager Strategic Sourcing Group at Thomson. With a talented engineering team, he developed MICROOLED to the forefront of the technology in the field of very low-power, high-resolution microdisplays. More recently, he has extended the expertise of the company by creating the most compact integrated solution for augmented reality eyewear, with the ActiveLook® technology.

Fabio Borsoi
Global R&D Smart Eyeware
Essilor Luxxotica
Fabio Borsoi
Fabio Borsoi
Global R&D Smart Eyewear – EssilorLuxxotica
Fabio Borsoi has had over 20 years in optics, sensor, audio quality, machine learning and cloud platforms. Fabio is an Executive MBA Graduate from the MIB Trieste School of management, with bachelors degree in mechanical engineering. He is currently coordinating the Global R&D team for Smart Eyewear to enable future generation of optical products.

Nikolai Leung
Senior Director, Multimedia Standards Lead
Qualcomm
Nikolai Leung
Senior Director, Multimedia Standards Lead.

Dr. Bernard C. Kress
Director, XR Hardware
Google
Said Bakadir
Dr. Bernard C. Kress
Director, XR Hardware
Google
Bernard has been involved in the field of optics and specifically micro-optics for the past 2 decades, as an associate professor, instructor, author, entrepreneur, engineer, team manager and engineering director.
He has been instrumental in developing new optical technologies that have been included in various industrial, defense and consumer products, in fields such as laser materials processing, optical anti-counterfeiting, biotech sensors, optical telecom devices, optical data storage, optical computing, motion sensors, displays, depth map sensors, and more recently head-up and head mounted displays (smart glasses, AR, VR and MR).
His is specifically involved in the field of micro-optics, wafer scale optics, holography and nanophotonics.
Bernard has published numerous books and book chapters on micro-optics and has more than 50 patents granted worldwide. During the past decade, Bernard has been the principal optical architect on the Google Glass project and the partner optical architect on the Hololens team at Microsoft for the past decade. He is now the Director for XR engineering at Google Labs in Mountain View.
